Spectrum Brands Pet LLC Showcases Quality Products, Quality Experience, Quality of Life at 2018 Global Pet Expo
This year's theme – "
"We feel this recurring theme of quality reinforces the rewarding experience our brands work toward for finned and furry pets, as well as their pet owners. To be a true partner with our pet retailers, we want to do everything we can to equip them with attractive pet products they can offer their customers to help them create enjoyable and rewarding memories with their pets," said Stacey Harbour, Division Vice President, Pet Marketing, Spectrum Brands Pet LLC.
To demonstrate how Spectrum Brands Pet's offerings deliver quality products for a quality experience in the home, the booth will feature interactive product demonstrations and videos showing how the latest technologies create a clean, beautiful home and help pet retailers improve pet-keeping experiences for their shoppers.
- Trust Nature's Miracle® Brand To Keep Your Nice Things Clean
To continue its Trust the Miracle™ campaign, Nature's Miracle® brand will demonstrate how "Pet Parents Can Have Nice Things." No matter the mess, no matter the place, Nature's Miracle has new solutions to deliver your nice things from stains and odors created by your pets. The brand is pleased to announce a new partnership with Armor All, as well as refreshed package looks and custom bottles. - Lower the Volume with Whisper® IQ
Attendees will be among the first to experience the revolutionary quiet technology of new Whisper IQ filters. At the booth, pet retailers and attendees can listen to the minimal sound emitted by Whisper IQ filters and compare it to the louder noises created by today's filters. A video will also illustrate the new filter's components so retailers get an inside look at all the product's inner workings and enhancements. - See the Clear Difference of Stay Clean™ Technology
To give retailers a new recommendation when fish hobbyists want cleaner aquariums, the booth will feature an area dedicated to Stay Clean, a new innovation included in Whisper IQ filters and sold separately for use inWhisper Power filters. A large-scale version of a filter cartridge with a Stay Clean tablet will show retailers how the technology was integrated into filters. There will also be a time-lapse video demonstrating a side-by-side comparison from our case study of two identical aquariums — one with Stay Clean Technology and the other with a conventional carbon cartridge. - Instilling Grooming Confidence
A strong grooming regimen can keep pesky pet hair out of the home and boost a pet owner's grooming confidence. FURminator® brand is proudly launching its newest tools and will have updated products to display. The FURminator® area details its Ultimate Hair Reduction System by laying out the grooming tasks pet parents should perform daily, weekly and monthly. Each activity is tied to a FURminator® product so visitors will know the proper grooming regimen and solutions to reduce fur in their homes. With FURminator® products, everyone can groom like a pro. - Introducing the Tetra® Goldfish Program
The new Tetra® Goldfish Program includes new Goldfish Aquarium Kits, Goldfish Nutrition & Water Care, and an onlineGoldfish Information Center . Goldfish Aquarium Kits, available in 10-gallon and 20-gallon sizes, are tailored and appropriately sized to meet the specific needs of goldfish. Samples of goldfish-specific food and water care products are provided to optimize goldfish health and help consumers understand the products to look for at their retailers. To make it easy to educate customers about the program and keep them successful, the brand'sYouTube page, TetraFishProducts, has a how-to video that walks through the set-up process, step by step. - Give Them All Something To Drool Over
Dingo®, SmartBones®, Better Belly®, Good 'n' Fun® and DreamBone® brands have teamed up to bring pet retailers across all channels up close and personal with their lines of fun and flavorful dog chews. This area focuses on the motivations of the shopper and how the product line appeals to nearly every type of dog owner and budget. In our Chews and Treats shop, visitors will be able to examine and interact with each line's products and packaging. - Dive into the GloFish® Gallery
Pet retailers are invited to step into theGloFish Gallery , a darkened room that offers retailers a close-up look at the brilliant colors of GloFish fluorescent fish. New to this year's gallery are GloFish Sharks, which will join GloFish Tetras, GloFish Barbs, and GloFish Danios in this colorful display. One tank will be dedicated to GloFish Sharks to show off the Sunburst Orange® and Galactic Purple® colors. Attendees can also check out the latest GloFish decor and accessories, including new decor that reacts to blue and black lights for more color-changing fun. - Marineland® Modular Lighting – a brighter future for aquarium personalization
Lighting plays an important role in the enjoyment of the fishkeeping hobby. That's why the Tetra® booth will highlight the robust customization and control options of Marineland Modular Lighting. Different arrangements of Marineland Modular Lighting will be displayed to help retailers understand the different configurations available to consumers.
About
Global Pet Expo, presented by the
Media Contact:
Connie Caldwell, Communications/Creative Services
connie.caldwell@spectrumbrands.com | 314-683-2460
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SOURCE Spectrum Brands Pet